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Design for Influence

Use behavioural psychology to design web and mobile interfaces that positively persuade your users into action. Here's what you'll get:

1) CASE STUDIES
Dozens of examples of how products like Facebook and Quora successfully used Dr. Robert Cialdini's groundbreaking principles of social psychology to win over troves of users.

2) ACTIONABLE TAKEAWAYS
Practical lessons on design that you can use right away to help your users engage with your digital products to achieve their goals and yours.

3) ANTI-PATTERNS
Cautionary tales from other products' design decisions that cost them inactive or, worse, unhappy users.

CIALDINI'S PRINCPLES OF INFLUENCE

SOCIAL PROOF

We tend to find safety in numbers. Some products analyzed: Udemy, Amazon, Quora

RECIPROCITY

We are inclined to do things for others when they do something for us. Some products analyzed: Tilt, Any.do, OKDork

LIKABILITY

We are generally influenced more by people and things that we like. Some products analyzed: Twitch.tv, Airbnb

COMMITMENT & CONSISTENCY

Commitment leads to consistency and vice versa. Some products analyzed: Expedia, Instagram, Slack

SCARCITY

We attach more worth and value to things that are scare over things that are abundant. Some products analyzed: Groupon, Booking.com

AUTHORITY

We feel a sense of safety and obligation towards products and people we perceive to be in a position of authority. Some products analyzed: HealthTap, Rotten Tomatoes

Screenshots of pages from the Design of Influence book

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WHAT READERS HAVE SAID

“We all want to design beautiful products, but it is more important to design engaging experiences that guide people towards specific results. Ali and Sehrish do a great job of explaining the main principles of influence and how you can apply them to your designs. If you want better conversions, engagement, and client/customer happiness, then this is the book to read.”

“What I loved about the book was that it was written for the layman without overly simplifying the concepts. Loved the examples and how they weave the story together.”

“I just picked up Design of Influence... just started reading it and I'm already hooked.”

THE WRITERS

Ali Rushdan thrives on the intersection of business, technology, and design and is passionate about channeling these to make human lives a little better. He has written about design, innovation, and creativity on Fast Company, the Invision blog, and more. Currently, he rapidly prototypes human-centered digital solutions for financial services at Manulife RED Lab in Kitchener/Waterloo, Canada.

Sehrish is an Honours Commerce student at DeGroote School of Business, McMaster University. She is passionate about discovering the psychological factors that affect consumer behaviour. She is a Senior Columnist at FeedUp, a news publication for opinion-pieces, and a writer for The DeGroote Commerce Magazine. She also serves as a Business Systems Analyst at RBC Capital Markets in Toronto, Canada.

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