“We all want to design beautiful products, but it is more important to design engaging experiences that guide people towards specific results. Ali and Sehrish do a great job of explaining the main principles of influence and how you can apply them to your designs. If you want better conversions, engagement, and client/customer happiness, then this is the book to read.”
“What I loved about the book was that it was written for the layman without overly simplifying the concepts. Loved the examples and how they weave the story together.”
“I just picked up Design of Influence... just started reading it and I'm already hooked.”
Ali Rushdan thrives on the intersection of business, technology, and design and is passionate about channeling these to make human lives a little better. He has written about design, innovation, and creativity on Fast Company, the Invision blog, and more. Currently, he rapidly prototypes human-centered digital solutions for financial services at Manulife RED Lab in Kitchener/Waterloo, Canada.
Sehrish is an Honours Commerce student at DeGroote School of Business, McMaster University. She is passionate about discovering the psychological factors that affect consumer behaviour. She is a Senior Columnist at FeedUp, a news publication for opinion-pieces, and a writer for The DeGroote Commerce Magazine. She also serves as a Business Systems Analyst at RBC Capital Markets in Toronto, Canada.