Use behavioural psychology to design web and mobile interfaces that positively persuade your users into action. Here's what you'll get:
1) CASE STUDIES
Dozens of examples of how products like Facebook and Quora successfully used Dr. Robert Cialdini's groundbreaking principles of social psychology to win over troves of users.
2) ACTIONABLE TAKEAWAYS
Practical lessons on design that you can use right away to help your users engage with your digital products to achieve their goals and yours.
3) ANTI-PATTERNS
Cautionary tales from other products' design decisions that cost them inactive or, worse, unhappy users.
